Is Content the Secret Ingredient?
There are some great cooks out there and you always hear someone say, “This tastes great, what did you put in it?” Then the cook will say, “Well that’s my secret ingredient!” We all know that content is King, but how does your content become King?
Content becomes King when you insert your “secret ingredients,” secret ingredients that make your content rule and stand out. The starting point for creating great content is knowing your readers. To gain and maintain a steady stream of followers you must produce consistently good copy your visitors are interested in.
The Starting Point to Creating Great Content
But how do you know what your readers are interested in? First, put yourself in the reader’s shoes and then ask yourself the following questions:
- What issues do the readers struggle with the most?
- What would help them to better understand and solve those issues?
- What would a reader enter into a search engine to find content in your niche?
The “Secret Ingredient” is then solving a problem with valuable and relevant content. You can start to write awesome content once you know what the reader’s problem points are. Something important to remember is that your reader may be a beginner trying to get a grasp on your subject matter. So try to create content that is clear and appealing to beginners and does not focus on just advanced reading.
19 Actionable Writing Tips
Reading Every Day
Make a habit of reading every day the content that is relevant to your niche. This way not only will your knowledge of that particular niche increase, but new sources of information and inspiration will spring up as well. When reading other people’s content, you may notice other problems and questions that keep popping up unanswered. You can then go into depth and target the answers in your content.
You will slowly begin to pick up fresh ideas and gain exposure to different viewpoints. Reading stimulates the brain making it much easier to come up with great content and more “Secret Ingredients” to mix in.
Learn to Write Copy From Other Authors
Look at other writing styles used by your competition. Read their content and expand and improve on it. Never copy it word for word because you’ll find yourself in the hot seat before you realize it. Don’t limit yourself to the original copy. There are plenty of resources out there that can light the way to making great copy.
Consider what else the reader would benefit from. Perhaps even tell your readers your own personal experiences so the reader can benefit from that. I once had a shopping portal a long time ago and all I did was list the products and their descriptions. I GOT NO TRAFFIC! Wow, what was I thinking? No copy gets no reads and that’s a fact.
So… When you hear someone say, “Content is King“, it really is, especially when you add your own “Secret Ingredients” to make it relevant and valuable to your readers. Problem-solving and helping the reader is what it’s all about!
Your comments are greatly appreciated and help me to write great content!
Jeff – CEO and Founder of Biz Builder Online